The Bluboy NFT collection features complex generative features that represent years of creative work. Every feature was designed by Bluboy at some point in his 7 years as a professional artist, and most became actual cut and sewn apparel pieces, printed canvas artworks, and delivered to fans around the world.

Here are just a few of the thousands of stories that are snapshots of history.

↳ Blu Boy previews

↳ About


This collection draws from depths of 7 years of artistry and growth from Bluboy. Archival works and historic catalogs have been remastered to appreciate a career dedicated to creative endeavors around the world.

In the next few weeks BluBoy will be unleashing BluWorld, an NFT project comprised of unique avatars wearing digital clothes that match 1:1 with real pieces he's designed. There's been a surge of NFT collections minted in pursuit of recreating the legacy of CryptoPunks. While we respect the likes of Bored Ape Yacht Club, Cool Cats, and other NFT avatar projects, BluWorld's principles represent WNTD's pre-existing history and legacy of a real apparel brand that has touched peak cultural moments.

While other projects are building new lore and universes and 2D/3D illustration, ours recalls a deeply ingrained history of hands-on craftsmanship and 7 years spent in fashion workshops sewing, cutting, experimenting. Every BluBoy attribute is pulled from a season between 2014 and 2021, corresponding with art and fashion pieces that fans have bought and loved.